Years ago, the song “People Say Shanxi Has Good Scenery” was popular across China, making countless people yearn for and admire it. 30 years later, the rising SPSE Group in Gaoping, Shanxi is similarly well-known and praised.
Located in southeast Shanxi, Gaoping is the ancestral hometown of Yan Di, the ancestor of Chinese civilization, and the site of the famous Battle of Changping in Chinese history. It is an old revolutionary base in Taihang Mountain area, and nationally known as the “hometown of coal and iron”, “hometown of yellow pears”, “hometown of live pigs”, and “hometown of Bangzi opera in Shangdang”.
Gaoping’s yellow pears are large, flavorful, and juicy, with uniform size and bright color, and good storability. The average single fruit weighs around 400g, with the largest reaching 1850g.
The main producing areas are Sizhuang, Yonglu, Pusan, Zhaozhuang, Yechuan, Duzhai, Chenqu and Tuanchi, among which the large yellow pears from Tielu Village in Chenqu Town have the best quality, commonly known as “Tielu pears”. They were tribute in the Ming and Qing dynasties, with a history of over 300 years.
In spring, the mountains and fields are filled with blooming pear flowers. In autumn, golden fruits hang heavily on the branches. For a long time, pear planting and sales have been the local pride and support. However, in the early 1990s, due to the thick skin and flesh of yellow pears, 40 million kg was seriously overstocked and unsalable. To save the pear industry, in 1992, led by Tian Wanhong, Party branch secretary of Macun, SPSE Group Beverage Company was established. As the first beverage company in the province and even North China, SPSE Group had an arduous task ahead. At that time, the domestic market was almost monopolized by Coca Cola, with only a handful of domestic brands like Jianlibao able to compete. SPSE Group actively leveraged its own advantages and rose rapidly, taking solid steps from within to outside the province.
With the mission of “strong enterprises enriching farmers and pursuing excellence”, the development philosophy of “focusing on food and beverage industry development and integrating resources for growing stronger”, taking technology as the guide and talents as the foundation, new product development as the main line, production base construction as the guarantee, and large-scale production as the basis, SPSE Group has grown bigger and stronger, becoming a listed company integrating fruit planting, product development, production and sales.
The company’s new “Shiwaitieli Pear Garden” pear juice series products, containing abundant VC, fructose, dietary fiber, amino acids, flavonoids and trace elements, have various medical and health benefits like “clearing the mind and moistening the lungs, dissipating phlegm and clearing away heat, stopping coughs and detoxifying”. They are deeply loved by consumers. As a national Spark Plan project, SPSE Group’s series of beverage products including 6 major series and over 30 varieties of fruit juices and vegetable juices, have gained recognition and approval from all walks of life with their superior quality, enjoying fame in China’s market! The company has also been recognized by eight ministries including the Ministry of Agriculture as the “National Key Leading Enterprise of Agricultural Industrialization”, “National Demonstration Enterprise of Agricultural Product Processing”, granted “China Famous Brand Product” and “National Advanced Enterprise in Quality Management” by the State Administration for Quality Supervision, Inspection and Quarantine, granted “Green Food” by China Green Food Development Center, and won titles like Shanxi Famous Brand Product and Shanxi Well-Known Trademark.
Over the years, following the requirements of modern agricultural development, with increasing farmer income as the core, structural adjustment as the main line, and agricultural industrialization as the direction, SPSE Group has worked in unity and struggled. With the country’s policy support and the society’s care, the company has adhered to “leading enterprises, driving bases, boosting industries, and enriching farmers”, caring for the land wholeheartedly and giving back sincerely. It has driven 35,000 farming households to increase income by 40 million yuan annually, and promoted synchronous development of beekeeping, packaging, transportation and other industries, creating nearly 200 million yuan of social benefits. This not only sets an example for the sustainable development of the fruit and vegetable processing industry, but also contributes bricks and tiles to the construction of new socialist countryside.
SPSE Group’s vision is to “create Chinese brands, build first-class enterprises, and wish everyone physical and mental health”. To this end, the company insists on strict quality control and comprehensive product quality improvement. It has reorganized the provincial enterprise technology center, actively innovated and introduced the latest R&D achievements, providing strong technical guarantee for product R&D and improvement. At the same time, by partnering with the best domestic equipment suppliers and adopting Newamstar’s unique medium temperature filling production technology, it ensures the best taste and nutrition of products, striving to create the most influential products with the most advanced packaging technology.
The year 2011 is the first year of the “12th Five-Year Plan”. Fruit and vegetable processing industry is one of the five key industries for China’s agricultural product processing industry in the “12th Five-Year Plan” period. In the tide of economic development and the glorious course of the “12th Five-Year Plan”, SPSE Group is willing to work together with food and beverage enterprises across China, helping each other and making progress together, to provide consumers with healthy beverages of delicious taste and reasonable nutritional ratio. Meanwhile, by linking with industry peers in central, western and all parts of China, and making joint progress, it aims to promote a new round of growth for China’s economy and gather strength for the great rejuvenation of the Chinese nation by pioneering and enterprising!